by
Hassanien, Ahmed.
Format:
Regular print
Publication Date
2010
Excerpt:
-- Evaluation -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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