Search Results for Research -- Evaluation.

2 Results Found

00IIE

Hassanien, Ahmed.

Format:

Regular print

Publication Date

2010

Excerpt:

-- Evaluation -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this

Available: Copies:

Rossiter, John R.

Format:

Regular print

Publication Date

1997

Excerpt:

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs

Available: Copies:

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