Ethics and Social Responsibility -- Part III: PLANNING -- 5. Managerial Planning and Goal Setting -- 6

Pt. I. A structured planning system for all your communication -- 1. Business writing in the

Strategic integrated communication / Mulder, D.

and planning for markdowns and price changes ; developing a marketing communication plan ; developing

The media handbook : a complete guide to advertising media selection, planning, research, and

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

administrative support function -- The basics of communication -- Written communication -- Electronic

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

-- Project lifecycle -- Feasibility study -- Project planning and control cycle -- Scope management -- Work

-- administrative support function -- basics of communication -- Written communication -- Electronic