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1. 
Cover image for Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
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2. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
Available: Copies:
by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7
Available: Copies:
4. 
Cover image for CompTIA A+ certification exam guide : exams 220-801 & 220-802
by 
Meyers, Mike, 1961-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM
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6. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
Available: Copies:
7. 
Cover image for Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing
Available: Copies:
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