-- 2. The Environment and Corporate Culture -- 3. Managing in a Global Environment -- 4. Managing

An introduction to organisational behaviour -- Organisational culture -- Individual diversity in

of Culture -- Strong versus Weak Cultures -- The Leader's Role in Influencing Culture -- Types of

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

-- Propaganda, diplomacy, and espionage -- Global communication and conflict -- Culture and global communication

technology -- Globalization and the future -- Media in a changing global culture -- References -- Index

development -- Business process reengineering -- Lean -- Culture profiling -- Selecting interventions

. -- Political culture. -- Political communication. -- Political participation. -- Interest groups. -- Political

-- Non-verbal communication issues -- Popular culture and intercultural communication -- Intercultural

Medios de comunicación social y cultura.

-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

Tradition -- Language-Centered Perspective on Culture -- Co-cultural Theory -- Applications & Implications