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Power brands : measuring, making, and managing brand success

Perrey, Jesko, author.

Format:

Regular print

Publication Date

2015

Excerpt:

Brand name products -- Management.

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Brand name products.

Available: Copies:

The theory and practice of change management

Hayes, John, 1943-

View this book online, via DawsonERA, both on- and off-campus
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781137289025

Format:

Electronic Resources

Publication Date

2014

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Europe -- Management.

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Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

name? Language and the social construction of reality -- Mediation and representation -- Texts

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

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Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand name products -- Management.

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Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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Research methods for law

McConville, Michael.

View this book online, via DawsonERA, both on- and off-campus

Format:

Electronic Resources

Publication Date

2007

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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