Marketing & selling the travel product / Burke, James F.

-- Chapter 6. Selling the right quantity at the right time -- Chapter 7. Selling at the right price

electronic media -- Reporting on the job: evaluating your findings for clear decision making -- Selling your

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and