Public relations strategy / Oliver, Sandra.

Creative strategy in advertising. Drewniany, Bonnie L.

Purchasing & supply chain management : analysis, strategy, planning and practice / Weele, A. J. van

.Step 4: Finalize Sourcing Strategy -- 5-3-5.Step 5: Implement Sourcing Strategy -- 5-3-6.Step 6

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

-- Strategy Formulation -- Strategy Execution -- Strategy Evaluation and Control -- Leading Organizational

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

-- Chapter 8. Providing the right service -- PART 3. Implementation of the retail strategy -- Chapter 9

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Tradition -- Action-Assembly Theory -- Strategy-Choice Models -- Message-Design Models -- Applications