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1. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
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2. 
Cover image for Quality without tears : the art of hassle-free management
Quality without tears : the art of hassle-free management
Quality without tears : the art of hassle-free management
by 
Crosby, Philip B.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/83026810.html
Format: 
Books
Publication Date 
1984
Excerpt: 
Defects -- The Fourth Absolute: The Measurement of Quality is the Price of Nonconformance -- Education
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