Pitch invasion : three stripes, two brothers, one feud - Adidas and the making of modern sport

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Title:

Pitch invasion : three stripes, two brothers, one feud - Adidas and the making of modern sport

Author:

Smit, Barbara.

ISBN:

9780713998887

Personal Author:

Publication Information:

London : Allen Lane, 2006.

Physical Description:

xii, 396 pages : illustrations, portraits ; 24 cm

Personal Subject:

Dassler, Adi, 1900-1978.

Dassler, Rudi, 1898-1974.

Corporate Subject:

Adidas AG -- History.

Puma (Firm) -- History.

Subject Term:

Sporting goods industry -- Germany.

Sporting goods industry -- History.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000022999	SMI	1	Searching... Unknown

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Summary

Summary

In 1920, Adi and Rudi Dassler started a shoe business in a small German town. It was an instant success, but soon personal tensions pulled the brothers apart. Today, the companies they created - Adidas and Puma - are amongst some of the world's biggest brands. This is a story of a family feud, sport, big business - and trainers.

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