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1. 
Cover image for Rome, inc. : the rise and fall of the first multinational corporation
Rome, inc. : the rise and fall of the first multinational corporation
Rome, inc. : the rise and fall of the first multinational corporation
by 
Bing, Stanley.
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036128.html
Format: 
Books
Publication Date 
2006
Excerpt: 
the managers, employees, and students of any global enterprise. Business satirist Bing mingles parable
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3. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
"Successful market management depends on the manager's ability to think strategically, and to
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