The psychology of advertising / Fennis, Bob Michaël, 1968- author.

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Digital gaming and the advertising landscape / Hera, Teresa de la Verfasser.

Advertising Media Association of South Africa.

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

your market -- Advertising your small business -- Operations management -- The human resource function

Advertising.

the self / Neal J. Roese, Wendi L. Gardner -- Building strong brands through advertising stratey in

Overview of IMC -- Brands and IMC -- Companies and IMC -- Advertising -- Promotion -- Media

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events