Consumer Behaviour 5th Roberts-Lombard, Mornay

Consumer Behaviour 4e Roberts-Lombard, Mornay

Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Consumer behavior / Blackwell, Roger D.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing