Search Results for Consumer research.

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11 Results Found

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

Consumers -- Attitudes.

Available: Copies:

Millennials, goldfish & other training misconceptions : debunking learning myths and superstitions

Quinn, Clark N., 1956- author.

Format:

Books

Publication Date

2018

Excerpt:

laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

Available: Copies:

Introduction to marketing

Strydom, J. W. (Johan Wilhelm), 1952- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Becoming a lawyer : fundamental skills for law students

Palmer, Robin, 1956-

Format:

Books

Publication Date

2007

Excerpt:

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

Available: Copies:

10.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

11.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Available: Copies:

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