Sales management / Calvin, Robert J.

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

-- Closures, mergers and sales of businesses -- Collective labour law -- Collective labour law : an

Sales promotion.

receipts cycle : sales, debtors, cash and cash at bank -- Payroll and personnel cycle -- The acquisition

-- Verification of fixed and intangible assets -- Verification of receivables and sales transactions

sales dataset -- Getting ready -- How to do it ... -- How it works ... -- There's more ... -- See also

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

have turned to face-to-face "experiences" are generating billions in sales, expanding customer reach

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

BUSINESS & ECONOMICS -- Sales & Selling.