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1. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
2. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
3. 
Cover image for Creative strategy in advertising.
Creative strategy in advertising.
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Creative strategy in advertising. Drewniany, Bonnie L.
Available: Copies:
4. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968- author.
Available: Copies:
5. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
6. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising creative : strategy, copy, and design / Altstiel, Tom, author.
Available: Copies:
7. 
Cover image for ADVERTISING AND INTEGRATED BRAND PROMOTION.
ADVERTISING AND INTEGRATED BRAND PROMOTION.
by 
SCHEINBAUM, ANGELINE CLOSE.
Format: 
Books
Publication Date 
2022
Excerpt: 
ADVERTISING AND INTEGRATED BRAND PROMOTION. SCHEINBAUM, ANGELINE CLOSE.
Available: Copies:
8. 
Cover image for Digital gaming and the advertising landscape
Digital gaming and the advertising landscape
by 
Hera, Teresa de la, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital gaming and the advertising landscape / Hera, Teresa de la, author.
Available: Copies:
9. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
10. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
11. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
12. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2017
Excerpt: 
Advertising Media Association of South Africa.
Available: Copies:
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Tuten, Tracy L., 1967- author.
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