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1. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
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2. 
Cover image for An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B
by 
Ashwin, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
An introduction to digital media for business communications (student manual) lesson 23 - 39. Book
Available: Copies:
3. 
Cover image for An introduction to digital media for business communications (student manual) lesson 1-22. Book A
An introduction to digital media for business communications (student manual) lesson 1-22. Book A
An introduction to digital media for business communications (student manual) lesson 1-22. Book A
by 
Ashwin, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
An introduction to digital media for business communications (student manual) lesson 1-22. Book A /
Available: Copies:
5. 
Cover image for Journalism in the digital age : theory and practice for broadcast, print and on-line media
Journalism in the digital age : theory and practice for broadcast, print and on-line media
Journalism in the digital age : theory and practice for broadcast, print and on-line media
by 
Herbert, John, 1942-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99045337.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99045337.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Journalism in the digital age : theory and practice for broadcast, print and on-line media /
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6. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and
Available: Copies:
7. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
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8. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
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9. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro
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10. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
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11. 
Cover image for Business communication today
Business communication today
by 
Bovée, Courtland L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports
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12. 
Cover image for Gender and popular culture
Gender and popular culture
by 
Milestone, Katie, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Sex role in mass media.
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