customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an

Customer loyalty.

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world