Sell6 : trust-based professional selling / Ingram, Thomas N., author.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

"The new edition of the best-selling text, 'Research Design : Qualitative, Quantitative, and Mixed

mechanism. These best-selling authors are known as leading marketing educators and their book, a global

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

"Fourth edition of a best-selling textbook which has become a standard resource in the field"--

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from