marketing: Social responsibility and ethics -- Marketing plan -- Marketing by the numbers -- Careers in

1The entrepreneurial life -- 2Integrity, Ethics and social entrepreneurship-- 3Starting a small

of social difference, including race, ethnicity, social class, gender, and sexuality relate to

-- chapter 2: Strategic direction -- Chapter3: Strategy, ethics and social responsibility -- Chapter 4: Risk

features new sections on brand authenticity, ethics and meaning as well as updates on social media

Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and Ethics

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

markets -- Corporate strategy -- Ethics, corporate social responsibility, environmental sustainability

-- Differences in Culture -- Ethics, Corporate Social Responsibility, and Sustainability -- Part Three: The

internal control -- The social and ethics committee -- The audit committee -- Financial reporting and

: Corporate ethics -- Chapter 9: Corporate social responsibility -- Chapter 10: Responsible investing

1. The entrepreneurial life -- 2. Integrity, ethics and social entrepreneurship -- 3. Starting a