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1.

Cover image for Advertising : concept and copy

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

Available: Copies:

2.

Cover image for Public relations writing : form and style

Public relations writing : form and style

by

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

Available: Copies:

3.

Cover image for The idea writers : copywriting in a new media and marketing era

The idea writers : copywriting in a new media and marketing era

by

Iezzi, Teressa.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html

Format:

Books

Publication Date

2010

Excerpt:

Advertising copy.

Available: Copies:

4.

Cover image for The copy workshop workbook

The copy workshop workbook

by

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

Available: Copies:

5.

Cover image for Brilliant copywriting : how to craft the most interesting and effective copy imaginable

Brilliant copywriting : how to craft the most interesting and effective copy imaginable

by

Horberry, Roger.

Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780273727347
Safari Books Online http://proquest.safaribooksonline.com/9780273727347
Volltext http://proquest.tech.safaribooksonline.de/9780273727347

Format:

Books

Publication Date

2009

Excerpt:

Advertising copy.

Available: Copies:

6.

Cover image for Portfolio class with Clare :-)

Portfolio class with Clare :-)

by

McNally, Clare.

Format:

Books

Publication Date

2008

Excerpt:

Advertising copy.

Available: Copies:

7.

Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

by

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2008

Excerpt:

Advertising copy.

Available: Copies:

8.

Cover image for Gabay's copywriters' compendium : the definitive creative writer's guide

Gabay's copywriters' compendium : the definitive creative writer's guide

by

Gabay, J. Jonathan.

Format:

Books

Publication Date

2007

Excerpt:

Advertising copy.

Available: Copies:

9.

Cover image for How to write great copy : learn the unwritten rules of copywriting

How to write great copy : learn the unwritten rules of copywriting

by

Gettins, Dominic.

Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220

Format:

Electronic Resources

Publication Date

2006

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

Available: Copies:

10.

Cover image for Advertising now.print

Advertising now.print

by

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Excerpt:

Advertising copy.

Available: Copies:

11.

Cover image for Kiss & sell : writing for advertising

Kiss & sell : writing for advertising

by

Sawyer, Robert.

Format:

Books

Publication Date

2005

Excerpt:

Advertising copy.

Available: Copies:

12.

Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

2004

Excerpt:

Cutting edge advertising : how to create the world's best print for brands in the 21st century /

Available: Copies:

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