by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
by
Russell, Peter, editor.
Format:
Books
Publication Date
2013
Excerpt:
Game changers : the evolution of advertising / Russell, Peter, editor.
by
Newsom, Doug.
Format:
Books
Publication Date
2011
Excerpt:
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
by
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format:
Books
Publication Date
2006
Excerpt:
Advertising -- Brand name products.
by
Dabner, David.
Format:
Books
Publication Date
2004
Excerpt:
issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web design
by
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format:
Books
Publication Date
2002
Excerpt:
The advertising handbook / Brierley, Sean, 1966-
by
Hall, Stuart, 1932-2014.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html
Format:
Books
Publication Date
1997
Excerpt:
Langage et culture.