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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
2. 
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Game changers : the evolution of advertising / Russell, Peter, editor.
Available: Copies:
3. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
Available: Copies:
4. 
Cover image for Designing brand experiences
by 
Landa, Robin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
5. 
Cover image for Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2004
Excerpt: 
issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web design
Available: Copies:
6. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
Available: Copies:
7. 
Cover image for Representation : cultural representations and signifying practices
by 
Hall, Stuart, 1932-2014.
Format: 
Books
Publication Date 
1997
Excerpt: 
Langage et culture.
Available: Copies:
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