Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising.

, this text prepares readers for careers in brand management, advertising, and consumer research. The 12

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the

Advertising media planning -- South Africa.

The fundamentals of creative advertising / Burtenshaw, Ken.

Advertising -- South Africa.