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1. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization
Available: Copies:
2. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Big data -- Economic aspects.
Available: Copies:
3. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a
Available: Copies:
4. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men
Available: Copies:
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