Information technology -- Economic aspects.

-- Investment, time, and capital markets -- Information, market failure, and the role of government -- General

choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

: Persuasion -- Opinion formation and change -- Opinion, attitude and belief -- Models of attitude formation

build customer relationships -- Analyzing the marketing environment -- Managing marketing information to

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer