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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down

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Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

Business Must Continue -- Step 8: Make Plans to Avoid Another Crisis Immediately -- Conclusion -- History

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Opening up education : the collective advancement of education through open technology, open content, and open knowledge

Iiyoshi, Toru.

Format:

Books

Publication Date

2008

Excerpt:

Opening up education : the collective advancement of education through open technology, open

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Positioning : the battle for your mind

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers

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The sky is falling

Sheldon, Sidney.

Format:

Books

Publication Date

2000

Excerpt:

truth the more she realizes her own life is in jeopardy. However, she is not about to give up, though

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