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1. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Reframing : a key to creative thinking -- 2.29. Metaphor and analogy -- 2.30. Break out of the frame -- 2.31
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2. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
, before and after, and other dualities -- Reversal -- Metaphor -- Verbal metaphor -- Postmodern
Available: Copies:
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