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Brands and branding South Africa 26

Affirnity Advertising and Publishing

Format:

Books

Publication Date

2021

Excerpt:

Brand name products -- South Africa

Available: Copies:

Brand management : co-creating meaningful brands

Beverland, Michael, author.

Format:

Books

Publication Date

2021

Excerpt:

Brand name products.

Available: Copies:

Purchasing and supply chain management

Weele, A. J. van (Arjan J.), author.

Format:

Books

Publication Date

2018

Excerpt:

, Hewlett Packard, Mattel and Nespresso to name a few, demonstrate the challenges and solutions to problems

Available: Copies:

Beloved brands : playbook for how to build a brand your consumers will love

Robertson, Graham, author.

Format:

Books

Publication Date

2018

Excerpt:

Brand name products.

Available: Copies:

Creating a brand identity : a guide for designers

Slade, Catharine, author.

Format:

Books

Publication Date

2016

Excerpt:

Advertising -- Brand name products.

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Brand name products.

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Brand name products.

Available: Copies:

Social research methods : qualitative and quantitative approaches

Neuman, W. Lawrence (William Lawrence), 1950- author.

Format:

Books

Publication Date

2014

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest

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Baz Luhrmann : interviews

Luhrmann, Baz, interviewee.

Format:

Books

Publication Date

2014

Excerpt:

-director Baz Luhrmann is an internationally known brand name. His name has even entered the English language as

Available: Copies:

10.

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- Brand name products.

Available: Copies:

11.

The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest

Available: Copies:

12.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know

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