Formation and Change -- Consumers as Social Actors (The Sociological Issues) : -- Reference Groups -- Age

organization system. Foundations of organization structure ; Organizational culture ; Organizational change and

-- Emotions and moods -- Personality and values -- Perception and individual decision making -- Motivation

Personality assessment.

-- Foundations of individual behavior -- Attitudes and job satisfaction -- Personality and values -- Perceptions

. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and