Practice of public relations / Seitel, Fraser P.

: The place of economic in society -- Economics and public opinion.

Public relations : strategies and tactics / Wilcox, Dennis L.

Public relations writing : form and style / Newsom, Doug.

for understanding how the media influence and interact with public opinion and political decision

-- Persuasion, the mass media and public opinion -- Perspectives on propaganda -- Persuasive language and

Public relations disasters : talespin--inside stories and lessons learnt / McCusker, Gerry, 1962-