Sales promotion.

Sales promotion -- Textbooks.

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

Sales promotion.

-- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self-promotion

-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Sales promotion -- South Africa.

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations