Media channel planning perspectives and frameworks Towards an integrated brand communication.

An exploration of consumer tribes and their role in strategic brand communication

The use of gamification as a marketing communication tool to engage with South African millenials

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Exploring the role of nostalgic brand communication in the Afrikaner market

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Crouch, touch, to not engage : the scrum between advertisers and PVR

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries