Media channel planning perspectives and frameworks Towards an integrated brand communication.

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer