The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Alcohol affair : the influence of experiential marketing on purchase behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour