Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'