Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Villains vs saints : emotional branding and its influence on Generation Y

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...