To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

The sensational senses exploring how café interior design influences sensory experience

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon