Social media and brand wareness

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Leveraging thought leadership through social media to build brand equity for fitness brands

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities