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Cover image for Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

by

Whitfield, Alexander.

Format:

Manuscript

Publication Date

2013

Excerpt:

Humorous television advertisements : the impact of humorous television advertisements on consumer

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2.

Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

by

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Excerpt:

Kim Kardashian, we are watching you : reality television and its branding as perceived by

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Cover image for The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

by

Ward, Katherine.

Format:

Manuscript

Publication Date

2012

Excerpt:

Television advertising.

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