integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

-- Home fashions -- Fashion forecasting for designers and manufacturers -- Elements and principles of

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Brand name products -- Forecasting.

Brand name products -- Forecasting.

Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business

information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning