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1.

by

Olins, Wally, 1930-2014.

Format:

Books

Publication Date

2003

Excerpt:

On brand / Olins, Wally, 1930-2014.

Available: Copies:

2.

by

Stopforth, Mike.

Format:

Books

Publication Date

2014

Excerpt:

Brand name products -- Management.

Available: Copies:

3.

Brand management

Brand management

by

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand management / Klopper, H. B., 1974-

Available: Copies:

4.

Brand management

by

Dall'Olmo Riley, Francesca.

Format:

Books

Publication Date

2010

Excerpt:

Brand management / Dall'Olmo Riley, Francesca.

Available: Copies:

5.

Brand leadership

by

Aaker, David A.

Format:

Books

Publication Date

2009 2000

Excerpt:

Brand name products -- Management.

Available: Copies:

6.

Brand leadership

by

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand leadership / Aaker, David A., 1938-

Available: Copies:

7.

Brand leadership

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States -- Management.

Available: Copies:

8.

Brand management

by

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

1998

Excerpt:

Brand management / De Chernatony, L. (Leslie)

Available: Copies:

9.

Brand management. 1

Brand management. 1

by

Benedict, Elsie, 1976-

Format:

Books

Publication Date

2016

Excerpt:

Brand management. 1 / Benedict, Elsie, 1976-

Available: Copies:

10.

Strategic brand management

by

Elliott, Richard, 1950-

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html

Format:

Books

Publication Date

2007

Excerpt:

Strategic brand management / Elliott, Richard, 1950-

Available: Copies:

11.

Designing brand experiences

by

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

Designing brand experiences / Landa, Robin.

Available: Copies:

12.

International Brand management

International Brand management

by

Cant, Michael

Format:

Books

Publication Date

2025

Excerpt:

International Brand management / Cant, Michael

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(391)

Affinity Advertising and Publishing.

(14)

Independent Institute of Education. Vega School

(14)

Independent Institute of Education. Vega School.

(9)

(9)

(9)

Keller, Kevin Lane, 1956-

(8)

Aaker, David A.

(6)

Kapferer, Jean-Noël.

(6)

Kotler, Philip.

(6)

Lindström, Martin, 1970-

(6)

De Chernatony, L. (Leslie)

(4)

Duncan, Tom (Thomas R.)

(4)

Klein, Naomi, 1970-

(4)

(4)

Pritchard, Annette.

(4)

Shimp, Terence A.

(4)

Affinity Advertising & Publishing

(3)

Beverland, Michael, author.

(3)

(3)

Dru, Jean-Marie.

(3)

Kotler, Philip, author.

(3)

Morgan, Adam, 1969-

(3)

Moriarty, Sandra E. (Sandra Ernst)

(3)

Peters, Thomas J.

(3)

(3)

Roberts, Kevin, 1949-

(3)

Taylor, David, 1964-

(3)

Temporal, Paul.

(3)

(3)

Wheeler, Alina.

(3)

Affirnity Advertising and Publishing

(2)

Aitchison, Jim.

(2)

American Institute of Graphic Arts.

(2)

Andrews, J. Craig.

(2)

Bedbury, Scott.

(2)

Benedict, Elsie, 1976-

(2)

Bhargava, Rohit.

(2)

Breakenridge, Deirdre.

(2)

Brott, Armin A.

(2)

Buckingham, Ian P., 1967-

(2)

Burnett, John, 1944-

(2)

Butterfield, Leslie, 1952-

(2)

Carter, S. (Steve)

(2)

(2)

Copulsky, Jonathan R.

(2)

Crane, Frederick G.

(2)

Cravens, David W.

(2)

Cunningham, Nicole author.

(2)

Dahl, Stephan, author.

(2)

(2)

Du Plessis, Erik.

(2)

Elliott, Richard H., author.

(2)

Fenichell, Stephen.

(2)

Fombrun, Charles J.

(2)

Gerstman, Richard.

(2)

Gilmore, Fiona.

(2)

(2)

Goddard, Simon.

(2)

Grant, John, 1964-

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

(2)

Harrisberg, Jessica.

(2)

Heller, Steven.

(2)

Holt, Douglas B.

(2)

(2)

Independent Institute of Education. Vega School.

(2)

Institute of Practitioners in Advertising.

(2)

Jaffe, Andrew, 1938-2010.

(2)

Joachimsthaler, Erich, 1956-

(2)

Johnson, Michael, 1964-

(2)

Kaputa, Catherine, 1948-

(2)

Keller, Kevin Lane, 1956- author.

(2)

Kellogg School of Management.

(2)

Knapp, Duane E.

(2)

Koekemoer, A. D. (Alta D.), compiler.

(2)

(2)

(2)

Lenderman, Max.

(2)

Mahajan, Vijay, 1948-

(2)

Mantle, Jonathan.

(2)

McCracken, Grant David, 1951-

(2)

McDonald, Malcolm.

(2)

Meyers, Herbert M.

(2)

Milligan, Andy.

(2)

Millward Brown (Firm)

(2)

Neumeier, Marty.

(2)

Nichols, David, 1967-

(2)

(2)

O'Guinn, Thomas C.

(2)

Parsons, Elizabeth.

(2)

Percy, Larry, author.

(2)

(2)

Pervan, Simon, author.

(2)

(2)

(2)

Riezebos, H. J., 1960-

(2)

Rivkin, Steve, 1947-

(2)

Roberts-Lombard, Mornay, editor.

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Scott, David Meerman.

(2)

Semenik, Richard J.

(2)

Seybold, Patricia B.

(2)

(2)

Sineke, Natalie.

(2)

Stiglingh, M. (Madeleine), editor.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Tait, Madéle, editor.

(2)

Thompson, Marjorie, 1957-

(2)

(2)

Upshaw, Lynn B., 1947-

(2)

(2)

Van Heerden, Linda, compiler.

(2)

Van der Zwan, Pieter, compiler.

(2)

Walker, Rob, 1968-

(2)

Wells, William, 1926-

(2)

Wilcocks, Jolani S., compiler.

(2)

Young, Antony, 1964-

(2)

Young, Laurie, 1955-

(2)

(2)

Aaker, David A. (David Allen), 1938-

(1)

Aaker, David A., 1938-

(1)

Aaker, David A., author.

(1)

Abrahamse, Kaylie.

(1)

Adamson, Allen P.

(1)

Adhikari, Mohamed.

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

Afonso, Eunice.

(1)

(1)

Ahluwalia, Rohini, 1966-

(1)

Ahmad, Sameena.

(1)

(1)

Aldrich, Winifred, author.

(1)

Ali-Knight, Jane.

(1)

Allen, Chris T.

(1)

Allen, Chris T., author.

(1)

Allen, Jessica.

(1)

Alper, Loretta.

(1)

(1)

Alter, Gidon Hillel.

(1)

American Marketing Association.

(1)

Amutenya, Rejoice.

(1)

Andrews, Justin.

(1)

Ang, Simon S., 1957-

(1)

Angelico, Irene.

(1)

(1)

Annenberg, Francesca.

(1)

(1)

Archetti, Cristina.

(1)

Arendse, Melody.

(1)

Argenti, Paul A.

(1)

(1)

Aronov, Michael, actor.

(1)

Arruda, William, 1961-

(1)

Arruda, William, 1961- author.

(1)

Art & Industry Biennial Trust.

(1)

Artisan Home Entertainment (Firm)

(1)

Arvanaitis, Daleah.

(1)

Arvidsson, Adam.

(1)

Ashworth, Chris.

(1)

Ashworth, G. J. (Gregory John)

(1)

(1)

Assonitis, Kallia.

(1)

Atak, Mike, writer of introductory material.

(1)

Athique, Adrian.

(1)

Atkin, Douglas.

(1)

Aucamp, Jacques.

(1)

(1)

(1)

Bailey, Maria T.

(1)

(1)

(1)

(1)

Ballance, Georgette.

(1)

Baloyi, Rhulani.

(1)

(1)

Barish, Oliver, author.

(1)

Barlow, Janelle, 1943-

(1)

Barnard, Wilhemina.

(1)

Barnardt, Bastiaan.

(1)

Barreneche, Raul A.

(1)

Barry, Courtney Amber.

(1)

Baskin, Jonathan Salem.

(1)

(1)

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

Bassoon, Chrisna.

(1)

Batchelor, Michaela.

(1)

(1)

Bauer, Andreas.

(1)

Baylis, John, 1946- author.

(1)

Becker, Daniel Cameron.

(1)

Format

(671)

(452)

Electronic Resources

(13)

(8)

(7)

(4)

(1)

Item Category 1

Material Type

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(165)

Brand name products.

(125)

Brand name products -- Management.

(62)

(62)

Product management.

(44)

(43)

Internet marketing.

(39)

Advertising -- Brand name products.

(32)

Marketing -- Management.

(29)

Communication in marketing.

(25)

Brand name products -- South Africa.

(23)

Consumer behavior.

(23)

Success in business.

(22)

Strategic planning.

(21)

Marketing research.

(19)

(17)

Corporate image.

(16)

(15)

(15)

Public relations.

(14)

Business names.

(13)

Brand name products -- Case studies.

(12)

Corporations -- South Africa.

(12)

Customer relations.

(12)

(12)

(12)

(12)

(11)

Branding (Marketing) -- South Africa.

(11)

Consumers' preferences -- South Africa.

(11)

Creative ability in business.

(10)

Brand name products -- Marketing -- Management.

(9)

Consumers' preferences.

(9)

Entrepreneurship.

(9)

(9)

(9)

Sales promotion.

(9)

(8)

Business communication.

(8)

Commercial art.

(8)

(8)

Advertising media planning.

(7)

Brand name products -- Marketing.

(7)

Customer loyalty.

(7)

Online social networks.

(7)

Organizational effectiveness.

(7)

Trademarks -- Design.

(7)

Trademarks -- South Africa.

(7)

Advertising -- Psychological aspects.

(6)

Brand name products -- Planning.

(6)

Customer relations -- Management.

(6)

International business enterprises -- Management.

(6)

Marketing -- Decision making.

(6)

Marketing -- South Africa.

(6)

Strategisch management.

(6)

Brand name products -- Forecasting.

(5)

Career development.

(5)

(5)

Communication in management.

(5)

Corporate culture.

(5)

Creative thinking.

(5)

Industrial management.

(5)

Internet advertising.

(5)

(5)

(5)

Marketing research -- South Africa.

(5)

New products -- Management.

(5)

(5)

Produits de marque.

(5)

(5)

Relationship marketing.

(5)

Social responsibility of business.

(5)

Strategisches Management.

(5)

(5)

Advertising agencies.

(4)

Advertising copy.

(4)

Brand name products -- Great Britain.

(4)

Brand name products -- United States.

(4)

Branding (Marketing) -- Case studies.

(4)

Branding (Marketing) -- Management.

(4)

Communication in organizations.

(4)

(4)

Direct marketing.

(4)

Electronic commerce.

(4)

Employee motivation.

(4)

Graphic design (Typography)

(4)

(4)

International business enterprises -- Political aspects.

(4)

(4)

Marketing -- Psychological aspects.

(4)

(4)

Productontwikkeling.

(4)

Produit de marque.

(4)

Produits de marque -- Commercialisation.

(4)

(4)

Small business marketing.

(4)

Target marketing.

(4)

Web sites -- Design.

(4)

Women consumers.

(4)

Advertising -- Cross-cultural studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Research.

(3)

Advertising -- Social aspects.

(3)

Advertising -- Tourism.

(3)

Advertising campaigns.

(3)

Art publicitaire.

(3)

Brand building -- Research -- South Africa

(3)

Brand name products -- South Africa

(3)

Brand name products -- Political aspects.

(3)

Brand name products -- Psychological aspects.

(3)

Brand name products -- Public opinion.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Valuation -- Management.

(3)

Brand name products -- Valuation.

(3)

Branding (Marketing) -- United States.

(3)

(3)

(3)

Consumer satisfaction.

(3)

Consumers -- Research -- South Africa.

(3)

Consumers -- Research.

(3)

Corporations -- South Africa

(3)

Corporations -- Public relations.

(3)

(3)

Customer services -- Management.

(3)

Customer services.

(3)

Documentary films.

(3)

(3)

Export marketing.

(3)

Fashion merchandising.

(3)

(3)

(3)

Handbooks and manuals.

(3)

Management -- Employee participation.

(3)

(3)

(3)

Marketing -- Management -- Case studies.

(3)

Marketing -- South Africa -- Management.

(3)

Marknadsföring.

(3)

Marques de commerce.

(3)

(3)

Mobile commerce.

(3)

Motivation research (Marketing)

(3)

Personnel management.

(3)

Place marketing.

(3)

Popular culture.

(3)

Productos de marca -- Administración.

(3)

Produits de marque -- Gestion.

(3)

Professions -- Marketing.

(3)

Relations publiques.

(3)

Senses and sensation.

(3)

Social marketing.

(3)

Social media -- Economic aspects.

(3)

Technological innovations -- Management.

(3)

(3)

Tourism -- Marketing.

(3)

(3)

(3)

(3)

Video recordings for the hearing impaired.

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Fashion.

(2)

Advertising agencies -- Management.

(2)

Advertising as Topic.

(2)

Aeronautics, Commercial -- Great Britain -- History.

(2)

Architecture, Modern -- 20th century.

(2)

Aspects psychologiques.

(2)

Aufsatzsammlung.

(2)

Authenticity (Philosophy)

(2)

Bedrijfsbeleid.

(2)

Benetton (Firm) -- History.

(2)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- Developing countries.

(2)

Brand name products -- Social aspects.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- Developing countries.

(2)

Branding (Marketing) -- Social aspects.

(2)

Branson, Richard.

(2)

Business communication -- Case studies.

(2)

Business enterprises -- Computer networks.

(2)

Business ethics.

(2)

Business names -- Management.

(2)

Business networks.

(2)

Businessmen -- Great Britain -- Biography.

(2)

Businesspeople.

(2)

Change (Psychology)

(2)

Clothing trade.

(2)

Communication en marketing.

(2)

Communication in organizations -- Case studies.

(2)

Competency-based education -- South Africa.

(2)

Competition, International.

(2)

Compétitivité.

(2)

Conflict of generations.

(2)

Consommateurs -- Comportement.

(2)

Consumer behavior -- Cross-cultural studies.

(2)

Consumers -- Psychology.

(2)

Consumers, Black -- South Africa.

(2)

Corporate identity.

(2)

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