Online marketing : a customer-led approach

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Title:

Author:

Gay, Richard.

ISBN:

9780199265855

Personal Author:

Gay, Richard.

Publication Information:

Oxford : Oxford University Press, 2007.

Physical Description:

xv, 538 pages ; 25 cm

Abstract:

"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover.

Subject Term:

Internet marketing.

Added Author:

Charlesworth, Alan, 1956-

Esen, Rita.

Electronic Access:

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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