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1. 
Cover image for Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
2003 2001
Excerpt: 
/ Gilmore, Fiona.
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2. 
Cover image for Brand warriors : corporate leaders share their winning strategies
Brand warriors : corporate leaders share their winning strategies
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
1999 1997
Excerpt: 
Brand warriors : corporate leaders share their winning strategies / Gilmore, Fiona.
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3. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
should be / Roger Pride -- Brand Shaghai: harnessing the inner force of people and place / Fiona Gilmore
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