Title:
Small business management : launching and growing entrepreneurial ventures
Author:
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
ISBN:
9781473734487
Personal Author:
Edition:
1st South African edition.
Physical Description:
xxi, 666 pages : illustrations (chiefly color) ; 28 cm
Contents:
1. The entrepreneurial life -- 2. Integrity, ethics and social entrepreneurship -- 3. Starting a small business -- 4. Franchises and buyouts -- 5. The family business -- 6. The business plan: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures, alliances and directors -- 9. The location plan -- 10. Understanding a firm’s financial statements -- 11. Forecasting financial requirements -- 12. A firm’s sources of financing -- 13. Planning for the harvest -- 14. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and credit decisions -- 17. Promotional planning -- 18. Global opportunities for small businesses -- 19. Professional management and the small business -- 20. Managing human resources -- 21. Managing small business operations -- 22. Managing the firm’s assets -- 23. Managing risk.
Abstract:
“Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.”--Publisher’s description.