by
Kotler, Philip, author.
Format:
Books
Publication Date
2022
Excerpt:
Marketing for hospitality and tourism / Kotler, Philip, author.
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format:
Books
Publication Date
2017
Excerpt:
: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures
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