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1. 
Cover image for Strategic advertising management
Strategic advertising management
by 
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategic advertising management / Percy, Larry.
Available: Copies:
3. 
Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
by 
Clemente, Mark N.
Format: 
Books
Publication Date 
2002
Excerpt: 
, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
Available: Copies:
4. 
Cover image for Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
by 
Institute of Marketing Management (South Africa)
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir
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5. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
6. 
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2020
Excerpt: 
New business enterprises -- Management.
Available: Copies:
8. 
Cover image for Fundamentals of information systems
Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management information systems.
Available: Copies:
9. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
BUSINESS & ECONOMICS -- Advertising & Promotion.
Available: Copies:
10. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
International business enterprises -- Management.
Available: Copies:
11. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
12. 
Cover image for Consumer democracy : the marketing of politics
Consumer democracy : the marketing of politics
by 
Scammell, Margaret.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, Political.
Available: Copies:
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