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How advertising works : the role of research / Jones, John Philip.

Using qualitative research in advertising : strategies, techniques, and applications / Morrison

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

The media handbook : a complete guide to advertising media selection, planning, research, and

, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.

Market place : an insight into advertising, marketing, research, sales promotion.

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

teenage sexuality -- Media and advertising -- Advertising for children -- Social and emotional wellbeing

Advertising & promotion. Hackley, Christopher E., author.