The media handbook : a complete guide to advertising media selection, planning, research, and

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising & promotion. Hackley, Christopher E., author.

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Public relations : writing and media techniques / Wilcox, Dennis L.

Becoming a public relations writer : a writing workbook for emerging and established media / Smith

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul