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1.

Cover image for Advertising

by

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Excerpt:

Advertising / O'Guinn, Thomas C.

Available: Copies:

2.

Cover image for Advertising theory

Advertising theory

by

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

Advertising theory / Rodgers, Shelly.

Available: Copies:

3.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2009

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

4.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

5.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

6.

Cover image for Advertising & promotion.

Advertising & promotion.

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Advertising & promotion. Hackley, Christopher E., author.

Available: Copies:

7.

Cover image for The advertising handbook

The advertising handbook

The advertising handbook

by

Powell, Helen.

Format:

Books

Publication Date

2009

Excerpt:

Brierley, Sean, 1966-. Advertising handbook.

Available: Copies:

8.

Cover image for Strategic advertising management

Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

9.

Cover image for Advertising for dummies

Advertising for dummies

by

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Excerpt:

Advertising for dummies / Dahl, Gary.

Available: Copies:

10.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

11.

Cover image for Advertising : principles & practice

Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

12.

Cover image for The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Format:

Books

Publication Date

1995

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

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Library: 1:IIEMSA

Access Level

Author

(5)

Clow, Kenneth E.

(5)

Shimp, Terence A.

(5)

Arens, William F.

(4)

Belch, George E. (George Edward), 1951-

(4)

Kotler, Philip.

(4)

McDonald, Malcolm.

(4)

Allen, Chris T.

(3)

Branston, Gill.

(3)

Koekemoer, Ludi.

(3)

(3)

Rivkin, Steve, 1947-

(3)

Semenik, Richard J.

(3)

Smith, Ronald D., 1948-

(3)

(3)

(3)

Affinity Advertising and Publishing.

(2)

Aitchison, Jim.

(2)

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Arens, Christian.

(2)

Belch, Michael A.

(2)

Berger, Arthur Asa, 1933-

(2)

Bowen, John (John T.), 1948-

(2)

Cateora, Philip R.

(2)

Drewniany, Bonnie L.

(2)

Fearn-Banks, Kathleen.

(2)

Gordon, David, 1935-

(2)

Graham, John L.

(2)

(2)

(2)

Hackley, Christopher E.

(2)

Heath, Joseph, 1967-

(2)

Hutt, Michael D.

(2)

Jones, John Philip.

(2)

Kotler, Philip, author.

(2)

Lamb, Charles W.

(2)

Lane, W. Ronald, 1940-

(2)

Lindström, Martin, 1970-

(2)

Makens, James C.

(2)

Marsh, Charles, 1955-

(2)

Mersham, G. M. (Gary Malcolm), 1949-

(2)

Mooij, Marieke K. de, 1943-

(2)

Morgan, Adam, 1969-

(2)

Mueller, Barbara, 1958-

(2)

Nieuwenhuizen, C. (Cecile)

(2)

O'Guinn, Thomas C.

(2)

Potter, W. James.

(2)

Russell, Thomas, 1941-

(2)

Schaeffler, Jimmy.

(2)

Seitel, Fraser P.

(2)

Short, Bonnie Poovey.

(2)

Silverman, George, 1942-

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

Thorson, Esther.

(2)

Van Heerden, Neels, 1957-

(2)

Wheeler, Alina.

(2)

(1)

Advertising Media Association of South Africa.

(1)

Alexander, Janet E.

(1)

Alozie, Emmanuel C.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Anderson, Chris, 1961-

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Angelopulo, G.C

(1)

Applied Econometrics Association.

(1)

Armstrong, Gary (Gary M.), author.

(1)

Armstrong, John A.

(1)

Armstrong, Jon Scott, 1937-

(1)

Arnett, Jeffrey Jensen.

(1)

Aronson, Elliot.

(1)

Association of Advertising Agencies (South Africa).

(1)

Atkin, Charles K.

(1)

Badillo, Patrick-Yves editor.

(1)

Badillo, Patrick-Yves.

(1)

Baines, Paul, 1973-

(1)

Baker, Michael J., 1935-

(1)

Banasiewicz, Andrew D.

(1)

Barfoot, Caroline.

(1)

Barker, Rachel, 1958-

(1)

Barker, Rachel, 1958- editor.

(1)

Baskerville, David.

(1)

Baskerville, Tim.

(1)

Beard, Adrian, 1951-

(1)

Beauchamp, Tom L.

(1)

Belasen, Alan T., 1951-

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Belk, Russell W.

(1)

Bellman, Steven.

(1)

(1)

Benoit, Pamela J., 1954-

(1)

Benoit, William L.

(1)

Benson, Rodney.

(1)

Benyahia, Sarah Casey.

(1)

Berman, Margo, 1947-

(1)

Bertwistle , Gary.

(1)

Biagi, Shirley.

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Tim, 1949-

(1)

Bonk, Kathy, 1953-

(1)

Bonk, Kathy, 1953- Jossey-Bass guide to strategic communications for nonprofits.

(1)

Books24x7, Inc.

(1)

Boone, Louis E.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowie, Norman E., 1942-

(1)

Bradley, Nigel, 1958-

(1)

Brassington, Frances.

(1)

Brenkert, George G.

(1)

Brierley, Sean, 1966-

(1)

Brierley, Sean, 1966-. Advertising handbook.

(1)

Brierty, Edward G., 1925-

(1)

Britton, Matt, 1975-, author

(1)

Brock, Timothy C., 1935-

(1)

Brott, Armin A.

(1)

Brown, John Seely.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Burke, Timothy, 1964-

(1)

Burnett, John, 1944-

(1)

(1)

Burtenshaw, Ken.

(1)

Butterick, Keith.

(1)

Buttle, Francis.

(1)

Cakim, Idil Miriam, 1974-

(1)

(1)

(1)

Campbell, Jane.

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

Carilli, Theresa.

(1)

Carpenter, Gregory S.

(1)

Carrier, James G.

(1)

Chaffey, Dave, 1963-

(1)

Chandler, Daniel.

(1)

Chaney, Paul, 1955-

(1)

(1)

Chevalier, Michel, 1943-

(1)

(1)

Christensen, Bo T., editor.

(1)

Chung, Yongkuk.

(1)

Ciochetto, Lynne.

(1)

Clarke, Jackie, 1966-

(1)

Clemente, Mark N.

(1)

Close, Angeline, editor.

(1)

Cochran, Sherman, 1940-

(1)

Coetzee, Carli.

(1)

(1)

Conboy, Martin.

(1)

Conference on Advertising and Consumer Psychology (15th :, 1996 : Bloomfield Hills, Mich.)

(1)

Cook, Gordon, 1948-

(1)

(1)

Coombs, W. Timothy.

(1)

Cowling, Lesley.

(1)

Cravens, David W.

(1)

Cullen, John B. (John Brooks), 1948-

(1)

(1)

(1)

(1)

Daniel, Jessica Henderson.

(1)

Daniels, Dawn, author.

(1)

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

(1)

De Beer, A. S. (Arrie)

(1)

De Grazia, Victoria.

(1)

De Klerk, Nina.

(1)

DeFillippi, Bob, editor.

(1)

Deery, June author.

(1)

(1)

Deitel, Harvey M., 1945-

(1)

Deitel, Paul J.

(1)

Delahaye Paine, Katie, 1952-

(1)

(1)

Diamond, Jared M. Diamond, Jared Mason.

(1)

Dibb, Sally, 1963-

(1)

Dicey, Lynette.

(1)

Dietrich, Erich.

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, D. F.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dubois, Pierre-Louis.

(1)

Duguid, Paul, 1954-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Dworkin, Shari L.

(1)

(1)

Format

(388)

Electronic Resources

(6)

(3)

(1)

Item Category 1

Material Type

Language

(395)

(1)

Shelf Location

Publication Date

Subject

(68)

(50)

Communication in marketing.

(34)

Internet marketing.

(20)

Sales promotion.

(19)

Marketing -- Management.

(16)

Brand name products.

(14)

Public relations.

(13)

Advertising -- Brand name products.

(12)

Branding (Marketing)

(12)

(11)

Internet advertising.

(9)

Advertising -- Social aspects.

(8)

Consumer behavior.

(7)

(6)

Advertising -- Research.

(5)

Advertising -- South Africa.

(5)

Advertising media planning.

(5)

Direct marketing.

(5)

Intercultural communication.

(5)

Mass media -- Moral and ethical aspects.

(5)

(5)

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Psychological aspects.

(4)

Brand name products -- Management.

(4)

Electronic commerce.

(4)

Export marketing.

(4)

Marketing -- Australia -- Periodicals.

(4)

Product management.

(4)

Public relations -- Authorship.

(4)

(4)

Strategic planning.

(4)

(4)

Tourism -- Marketing.

(4)

Women in mass media.

(4)

Word-of-mouth advertising.

(4)

(3)

Advertising -- Case studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Management.

(3)

Advertising campaigns.

(3)

Brand name products -- Marketing -- Management.

(3)

Communication in management.

(3)

Communication in politics -- United States.

(3)

(3)

Corporate culture.

(3)

Customer relations.

(3)

English language -- Business English -- Problems, exercises, etc.

(3)

Entrepreneurship.

(3)

Hospitality industry -- Marketing.

(3)

(3)

(3)

Market segmentation.

(3)

Marketing -- Planning.

(3)

Marketing -- Psychological aspects.

(3)

Marketing -- Social aspects.

(3)

Marketing research.

(3)

Mass media -- Australia -- Periodicals.

(3)

Mass media -- Political aspects.

(3)

New business enterprises -- Management.

(3)

Persuasion (Psychology)

(3)

Political campaigns -- United States.

(3)

Senses and sensation.

(3)

Small business -- Management.

(3)

(3)

Success in business.

(3)

Tourisme -- Marketing.

(3)

(3)

Advertising -- Audio-visual equipment.

(2)

Advertising -- Cross-cultural studies.

(2)

Advertising -- Language.

(2)

Advertising and children -- United States.

(2)

Advertising copy.

(2)

Advertising laws -- South Africa.

(2)

Application software -- Development.

(2)

(2)

BUSINESS & ECONOMICS -- Marketing -- General.

(2)

Brand name products -- South Africa.

(2)

Business communication.

(2)

Business ethics.

(2)

Business names.

(2)

Business report writing -- Problems, exercises, etc.

(2)

Business writing -- Problems, exercises, etc.

(2)

(2)

Child consumers -- United States.

(2)

(2)

Communication in politics.

(2)

Communication, International.

(2)

(2)

Consumer behavior -- Cross-cultural studies.

(2)

Consumption (Economics) -- Social aspects.

(2)

Corporate culture -- Case studies.

(2)

Corporations -- South Africa.

(2)

Counterculture.

(2)

Creative ability in business.

(2)

Crisis management -- Case studies.

(2)

Decision making -- Psychological aspects.

(2)

Digital signage.

(2)

Electronic books.

(2)

English language -- Discourse analysis.

(2)

Industrial marketing -- Management -- Case studies.

(2)

Influence (Psychology)

(2)

Information society.

(2)

International business enterprises -- Management.

(2)

International business enterprises.

(2)

Internationale marketing.

(2)

Internationales Marketing.

(2)

Internet -- Law and legislation.

(2)

(2)

(2)

Marketing -- Dictionaries.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Moral and ethical aspects.

(2)

Marketing -- Political aspects.

(2)

Marketing -- South Africa.

(2)

Marketing channels.

(2)

Marketing research -- Methodology.

(2)

Marktforschung.

(2)

Mass media -- Economic aspects.

(2)

Mass media -- United States.

(2)

Mass media and business.

(2)

Mass media and children -- United States.

(2)

Mass media and children.

(2)

Media & communication studies (Australia)

(2)

Media literacy.

(2)

Men in mass media.

(2)

Mobile commerce.

(2)

(2)

Online social networks.

(2)

Positioning (Advertising)

(2)

Public relations & advertising.

(2)

Public relations -- Handbooks, manuals, etc.

(2)

Public relations -- Management -- Case studies.

(2)

Public relations -- Management.

(2)

Public relations -- South Africa.

(2)

Public relations -- United States.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

Social sciences -- Research -- Methodology.

(2)

Social sciences -- Statistical methods.

(2)

Target marketing.

(2)

Telecommunication -- Law and legislation.

(2)

Television advertising.

(2)

(2)

Trademarks -- Design.

(2)

United States -- Politics and government.

(2)

(2)

Web sites -- Design.

(2)

Web sites -- Evaluation.

(2)

(1)

Academic writing.

(1)

(1)

Advertising -- Alcoholic beverages.

(1)

Advertising -- Awards -- South Africa.

(1)

Advertising -- Developing countries.

(1)

Advertising -- Dictionaries.

(1)

Advertising -- Economic aspects -- Case studies.

(1)

Advertising -- Economic aspects.

(1)

Advertising -- Encyclopedias.

(1)

Advertising -- Evaluation.

(1)

Advertising -- Fashion.

(1)

Advertising -- Japan -- Case studies.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- South Africa -- Periodicals.

(1)

Advertising -- Textbooks.

(1)

Advertising -- Tobacco -- Australia -- Juvenile literature.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States.

(1)

Advertising -- Vocational guidance.

(1)

Advertising Social aspects

(1)

Advertising Standards Authority of South Africa.

(1)

Advertising agencies -- United States -- History -- 20th century.

(1)

Advertising agencies.

(1)

Advertising and youth.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- History -- 21st century.

(1)

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

(1)

Advertising campaigns -- United States -- History -- 21st century -- Encyclopedias.

(1)

Advertising campaigns -- United States -- History -- 21st century.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising executives -- South Africa -- Biography.

(1)

Advertising executives -- United States -- Biography.

(1)

Advertising layout and typography.

(1)

Advertising media planning -- South Africa.

(1)

Advertising, Magazine -- United States -- History.

(1)

Advertising, Magazine -- United States.

(1)

Advertising, Newspaper -- Moral and ethical aspects -- South Africa.

(1)

Advertising, Newspaper -- South Africa.

(1)

Advertising, Political.

(1)

Advocacy advertising.

(1)

(1)

Africa, Southern.

(1)

Afrique du Sud -- Histoire.

(1)

Afrique du Sud -- Historiographie.

(1)

Alternative mass media.

(1)

American fiction -- 19th century -- History and criticism.

(1)

American fiction -- 20th century -- History and criticism.

(1)

Americanisms -- Dictionaries.

(1)

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