by
Dall'Olmo Riley, Francesca.
Format:
Books
Publication Date
2010
Excerpt:
Brand management / Dall'Olmo Riley, Francesca.
2.
by
De Mesa, Alycia
Format:
Books
Publication Date
2009
Excerpt:
Brand avatar De Mesa, Alycia
by
De Chernatony, L. (Leslie)
Format:
Books
Publication Date
1998
Excerpt:
Brand management / De Chernatony, L. (Leslie)
by
Wheeler, Alina
Format:
Books
Publication Date
2009
Excerpt:
Designing brand identity Wheeler, Alina
by
Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format:
Books
Publication Date
2007
Excerpt:
Strategic brand management / Elliott, Richard, 1950-
by
Finskud, Lars.
Format:
Books
Publication Date
2009 2003
Excerpt:
Developing winning brand strategies / Finskud, Lars.
by
O'Guinn, Thomas C.
Format:
Books
Publication Date
2009
Excerpt:
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Format:
Books
Publication Date
1999
Excerpt:
Harvard business review on brand management.
by
Sicard, Marie-Claude.
Format:
Books
Publication Date
2013
Excerpt:
Brand revolution : rethinking brand identity / Sicard, Marie-Claude.
by
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format:
Books
Publication Date
2012
Excerpt:
Brand management : Principles and Practices / Dutta, Kirti.
by
Kitchen, Philip J.
Format:
Books
Publication Date
2010
Excerpt:
Integrated brand marketing and measuring returns / Kitchen, Philip J.
by
Middleton, Simon.
Format:
Books
Publication Date
2010
Excerpt:
Build a brand in 30 days / Middleton, Simon.
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