21 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for The brand gym : a practical workout to gain and retain brand leadership
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
The brand gym : a practical workout to gain and retain brand leadership / Taylor, David, 1964-
Available: Copies:
3. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
operations -- Corporate culture and leadership -- Part 2: Cases in Crafting and Executing Strategy -- Mystic
Available: Copies:
4. 
Cover image for Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and
Available: Copies:
5. 
Cover image for Conscious marketing : how to create an awesome business with a new approach to marketing
by 
Tate, Carolyn, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a
Available: Copies:
6. 
Cover image for The 'made in Germany' champion brands : national branding, innovation and world export leadership
by 
Joseph, Ugesh Anthony, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
The 'made in Germany' champion brands : national branding, innovation and world export leadership /
Available: Copies:
7. 
Cover image for 60-minute brand strategist : the essential brand book for marketing professionals
by 
Mootee, Idris, 1958-
Format: 
Books
Publication Date 
2013
Excerpt: 
60-minute brand strategist : the essential brand book for marketing professionals / Mootee, Idris
Available: Copies:
8. 
Cover image for Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
Thought leadership : prompting businesses to think and learn / Young, Laurie, 1955-
Available: Copies:
by 
Verwey, Anton.
Format: 
Books
Publication Date 
2012
Excerpt: 
Reshaping leadership DNA : field guide / Verwey, Anton.
Available: Copies:
10. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
public relations : cementing the brand / Patricia T. Whalen -- Investor relations for shareholder value
Available: Copies:
11. 
Cover image for Theory and practice of leadership
by 
Gill, Roger.
Format: 
Books
Publication Date 
2011
Excerpt: 
Theory and practice of leadership / Gill, Roger.
Available: Copies:
12. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Developing thought leadership content -- Forms of thought leadership content -- How to create thoughtful
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Material Type
Language
Subject
Item Available